Challenge
Generating high-quality leads in the testing sector, both in the US and across Latin America, presented a significant obstacle. The market was dominated by established industry giants, making it difficult to compete organically.
Action
To tackle the lead generation challenge, technical SEO optimization was rigorously implemented, enhancing website visibility. High-quality content was also crafted for service landing pages, addressing customer pain points and attracting leads through informative content.
Additionally, the content strategy was amplified to capture leads through informational searches.
Result
Across Latin America, the company's hard work rocketed the brand to a top spot in the industry, and they even started building a presence in the US.
Organic traffic skyrocketed by 20 times, bringing in high-quality leads for the client and boosting all their SEO scores across the board.
